March Workshop with William Espey
Date: Tuesday, March 20, 2018
Time: 9:30 - 12:00 noon
Cost to attend workshop only: $69
Cost to attend Business Breakfast and Workshop: $89
Speaker:William Espey, Branding Visionary, Chipotle Mexican Grill
Maintaining Brand Integrity Through Crises
Is your team ready? Something negative happens to your product, company, or employee - are you ready to handle it? William Espey, Branding and Marketing Visionary for Chipotle will ask you this very question….. Whether you are in the burrito business or something else - can you survive a public image crisis? In 2015, he was confronted with a food safety crisis and the brand suffered. He was in full crisis mode! Espey will go in depth on how "Every action, whether you know it or not, speaks to your company or organization's core values." He will share one of his missteps with one decision and how he quickly had to recover. Is your organization ready to respond to a situation that could become a crisis? Join William Espey for a more in-depth conversation with as he walks you through steps of your plan now, recovery, and survival. If any part of your job is taking care of customers, public relations, marketing, leading and managing staff for your company or organization - you don't want to miss hearing from one of the most admired branding and marketing guru.