J Walker Smith

AUM Business Breakfast Series

featuring J. Walker Smith

Date: Thursday, November 9, 2017

Time: 7:30 - 9:00 a.m.

Location: Marriott Legends at Capitol Hill, 2500 Legends Circle, Prattville AL 36066

Speaker: J. Walker Smith, Exec. Chairman of Kantar Futures

Generations Matter: Things you need to know about Boomers vs. Millennials, and Why it Matters
"As Millennials take center stage in the marketplace, a fresh understanding of consumers is imperative. The next generation will not be a reprise of young Baby Boomers, nor will Boomers be completely out of the picture. In this presentation, generational expert and Kantar Futures Executive Chairman J. Walker Smith will offer a simple yet powerful framework for thinking about generational cohorts, and he will use it to identify a few key things to know about the future of marketing and selling to different generations."

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